PENGUIN BOOKS
Classics on 100% recycled paper
Penguin Random House has a goal to become
climate neutral by 2030. They are working to use recycled and renewable sources for their paper materials and packaging.
By releasing a series of print, outdoor, and social advertisements, along with a new collection of
classic books, the campaign will highlight the role
of recycling and sustainability in Penguin Books.
PRINT ADS
OUT OF HOME
Out-of-home will be placed in bookstores, libraries, public reading spaces like subway commutes, and even on recycled and garbage bins.
SOCIAL ADS
PENGUIN IN THE WILD
Limited edition 'Recycled Penguin' stickers
will be placed in various locations, such as
libraries and recycling bins in schools.
The QR codes on the stickers will direct
people to Penguin's sustainability site and
their new book collection.
NEW BOOK COLLECTION
Penguin Books will release a limited-edition collection of classics novels featuring recycled characters on the cover, highlighting their sustainability efforts as part of their campaign.